Here comes Thanksgiving, Hanukkah, and Christmas! It’s a month-long season of friends, family, and spiritual reflection.
Good lord, shout the corporate bosses, are you nuts? Do you think America is some kind of Norman Rockwell fantasyland? This is the Season of Mass Consumerism, Bucko, so lift your tail-end out of that La-Z-Boy and hit the malls – pronto! And if you happen to have a job in a chain store, don’t even think about taking a holiday, or you won’t have a job the next day. Let us now praise the one God we all serve: Mammon!
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Years ago, Macy’s started “Black Friday” as a kickoff to this Holy Month of Frenzied Commercialization. But it produced such a surge of profit that Walmart and other chains also converted to the Church of Perpetual Selling. Black Friday used to begin the day after Thanksgiving, but, reaching for more, Walmart started desecrating Thanksgiving itself by opening their doors to the Black Friday masses at 6 pm – on the night of Thanksgiving itself.
This year – with Macy’s, Target, J.C. Penney, and others also pushing the Friday Shop-A-Rama into Thursday – Toys R Us will open at 5 pm, intruding even-deeper into Thanksgiving’s family dinner. And, pushing excess to a new high, Kmart is expected to once again open its doors at 6 am on Thanksgiving morning. Still, a Walmart executive said, “We thought 6 o’clock [pm] was the exact right time to win the weekend.”
Wow – did you ever think of Thanksgiving as something to “win”? But, then, your spiritual devotion to mammon probably isn’t as ardent as that executive’s. Meanwhile, the same guy reports that the one-million low-wage workers who’ll have to staff the Thanksgiving profit grab are “really excited to work that day.”