Coca-Cola to obese people: Hey, exercise more!

Good news about obesity: A new scientific organization is coming to grips with this bulging national problem.

Good news about obesity: A new scientific organization is coming to grips with this bulging national problem.

Called the Global Energy Balance Network, it comes at obesity from a unique perspective, namely that the key to controlling one’s weight is not cutting back on calorie consumption, but committing to a regular program of exercise. Great, huh? You can literally have your cake and eat it, too! Before you swallow GEBN’s approach, however, note that nearly all scientists on the obesity beat say the opposite – exercise is a minimal contributor to weight loss compared to putting fewer calories in the tank.

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So what’s behind the contrarian new group? Coca-Cola. Yes, Global Energy Balance Network was created and is financed by the world’s leading purveyor of sugary sodas – and Coke is also the leading purveyor of empty-calorie “science,” trying to convince us that its bottled bombs of obesity have no bad effects on human health.

The corporate giant’s latest scientific fraud is prompted by corporate panic. Sales of full-calorie sodas have plummeted by 25 percent in the past two decades as public health campaigns have ratcheted up to warn of cola’s dangers. Consequently, obesity rates (especially for young children) are down – and Coca-Cola now lists “obesity concerns” by the public as the #1 threat to its business. The choice between your health and the health of their corporate profits is an easy decision for Coke’s top executives. So they’re trying this trick play to shift the obesity blame from their calories… to your lack of exercise.

Next, they’ll be promoting the Coca-Cola “workout plan”: Do Several repetitions of 12-ounce elbow bends each day with cans of Coca-Cola, and keep your heart strong by briskly striding from the couch to the fridge to grab each can. Remember, every repetition adds up.

“Coke’s Sugarcoated Research,” The New York Times, August 14, 2015.

“Battling the bastards is about as much fun as you can have with your clothes on.”

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