Have you noticed how often Donald Trump prefaces his comments and tweets with phrases like “frankly,” “to tell the truth,” and “believe me”?

More than a verbal tic, these qualifiers subliminally admit that being frank, truthful, and believable are not normal for him. So, like a carnival flimflammer selling snake oil, he strains to convince us rubes that he’s not flimflamming.

Read the full commentary here.

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