The signature phrase of America's booming good food movement has been expanded from "organic" to "local and sustainable."
The signature phrase of America’s booming good food movement has been expanded from “organic” to “local and sustainable.”
Good! The phrase suggests great quality, strong environmental stewardship, and a commitment to keeping our food dollars in the local economy. If you support the local-economies movement, as I do, no doubt you’ll be thrilled to hear that a new, local food store is coming soon to your neighborhood. In fact, it’s even named Neighborhood Market.
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Only, it’s not. It’s a Wal-Mart. Yes, the $400-billion-a-year retail behemoth, with two million employees laboring in 8,500 stores spread around the globe, now is putting on a “local” mask. The giant is promising to buy nine percent of the produce it’ll sell from local farmers. Big whoopie. This means that 91 percent of the foodstuffs offered in its “Neighborhood” chain will come from Wayawayland.
But even the nine percent number is a deceit, for Wal-Mart says that it defines “local” as grown in the same state. Excuse me, but in California, Florida, Texas, and other such sizable states, that can be a mighty long truck haul away. Not exactly what us locals would call “local.”
As for being sustainable, Wal-mart is bragging about a billion-dollar investment it’ll make to shrink its environmental footprint a bit. That’s a nice gesture, but come on, this outfit has humongous feet that bestride the whole world, and even a billion bucks won’t shrink that footprint. Also, its made no commitment to organic production, nor did it rule out peddling genetically-engineered Frankenfoods as part of its “sustainability” gimmick.
Who does Wal-Mart think its fooling? It’s not coming to our neighborhoods to be local and sustainable, but to drive out our home-grown enterprises and extract profits from our own communities.
“Wal-Mart to Add More Local Foods,” The New York Times, October 15, 2010.
“Wal-Mart Sets Small Stores for Cities,” The Wall Street Journal, October 14, 2010.